Program

Sponsored by

Harbin Institute of Technology
McLuhan Program in Technology and Communication, University of Toronto
CVS/CC, China Central TV

Honorary Chairman : Yang Shiqin

Conference Directors

Derrick de Kerckhove, Director, McLuhan Program in Culture and Technology, University of Toronto
Jia Yuxin, Chair, Foreign Languages Department, Harbin Institute of Technology ; LiLi, Director, CVS/CC, China Central TV

Conference Committee

Liss Jeffrey, University of Toronto
Qin Mingli, Harbin Institute of Technology
Eric McLuhan, University of Toronto

Sunday, MAY 10, 1998

2:00-2:40 Opening Ceremony
Chair: Qin Mingli
Speeches:

Yang Shiqin, President of HIT
Jia Yuxin, Chair of the Conference
Derrick de Kerckhove or Liss Jeffrey
Linda Hershkovitz, Counsellor, Canadian

2:40-3:00 Group Photo
3:00-3:15 Coffee Break

3:15-4:00 Keynote Address
Chair: Jia Yuxin

Derrick de Kerckhove: " Media Competence and Its Social and Cultural Consequences"

4:00-4:45 Paper Presentation (two sessions)

Session One
Chair: Liss Jeffrey

Xiong Chenyu: "Digital and Humanistic Issues in Communication"
Li Xiaoshi: "Television and Bilingual Teaching and Learning"
Gong Shaopeng: " Political Actions and TV: A Case Study"

Session Two
Chair: Li Li

Song Li: "Palace that Rules"
Zhang Jinlan & Liu Jingxin: "The Effect of Telephone on Lifestyle: A Case Study of Two Towns in China" Fu Li: "The Threats in the Advent of the Internet"

5:00 Dinner Party

Monday, MAY 11, 1998

9:00-10:00 Featured Speakers
Chair: Derrick de Kerckhove

Liss Jeffrey: "The Post-McLuhan Galaxy: Understanding Today's Multi Media Environment"
Eric McLuhan: "The McLuhan Program International ó A Global Initiative"

10:00ó10:15 Coffee Break

10:15-11:55 Paper Presentation (two sessions)

Session One
Chair: Wang Guizhi

Li Xiaowen: "From Lao-Tsu's View on Language to McLuhan's View on Printing" Li Jiehong: "Global Village: Media, Language, and Culture"
Ma Yangling: "Medium is the MessageóOn Metaphor of Women's Image" Tian Qiang, Jiang Tao: "The Impact of Media on the Transformation of Chinese Culture" Jin Xiaoling: "Effects of Media on Human Interaction"
Fang Xiaohong: "The Relation between the Art of Novels in Late Qing Dynasty and the Development of the Press"

Session Two
Chair: Fu Li

Yang Jihong, Qin Mingli: "Television vs. Computer in China in the 1990s"
Shang Nahong: "The Other Side of the Effects of TV"
Zhao Yuqin, Zi Jingye: "Outlaws on the Marsh on TV and in Print"
Liu Xiaodan: "Television and Peking Opera"
Tong Jianping: "Learning a Foreign Language as a Reshaping Force"
Li Li, Li Shuqin, Yang Guoyan: "On the Future of TV: Considerations Aroused by Internet and Other Hi-Tech Media"

11:55 ñ 1:30 Lunch

1:30-3:00 Featured Speakers
Chair: Eric McLuhan

Ning Chunyan: "On-Line English Education"
Francesco Guardiani: "Easy Prophecies for the Next Millennium"
Li Li, Li Shuqin, Liu Yannan (of CCTV): "The Orientation and Trend of the Chinese TV Industry on the Threshold of the 21st Century"

3:00-3:15 Coffee Break
3:15-4:50 Panel Discussions

Panel One
Electronic Media and Education

Zhou Zhinan: "Education in the Future"
Qin Mingli & Shi Xingsong: "The InternetóThe Future Educator?"
Wang Ling: " Education via InternetóFuture Mode of Teaching and Learning in China"
Guo Zhiyan: "The Implications of Multi-media and Internet for Foreign Language Teaching and Learning"
Xiao Yan: "Assessing the Effect of Media on Education"
Hua Dongmwi & Yang Tongfu: "Application of Internet to Graduate Education in China"
Li Mu: "Electronic Media and Bias towards American Pronunciation in English Classrooms in China"
Zhu Yushen: "Future Education in the Perspective of Media"

Panel Two
Electronic Media and Culture, Society, Literature, etc.

Zhang Chungxing, Zhang Chunyue: "City as Classroom in China: A Survey of Effects of Media in Teaching"
Huang Baiyu: "Comparing Print, Recording and Television in Children's Bilingual Education"
Wang Lixin: "Computers and Bilingual Education"
Pan Li: "The Impact of Communication Media on Children"
Liu Yuhua: "An Effective Selection of Recreational Programs on City TV"
Tian Shiying, Han Xiaohui, Li Wenjing: "TV and Music"
Li Wenjing, Tian Shiying, Zhou Hua: "The Art of Dancing and Multi-media"
Zhang Chunye, Zhang Chunxing: "Clinic on the Internet"

Panel Three
Electronic Media and Their Effects

Ding Xinhua: "Cognitive Power of Chinese Characters and Ancient Chinese Science and Technology"
Liu Aihua, Wang Lu: "The Negative Effects of Internet"
Hao Xinrong: "The Impact of the Internet on Chinese People's Lives"
Li Jingye, Zhao Yuqin, Yang Jihong: "The Positive Effects of TV on Chinese Family Life"
Zhou Haiqi: "Media and Efficient Cross-Cultural Communication"
Liu Changyuan: " A Study of the Effects of Media on Chinese Language and Thinking Patterns"
Huang Shenyu: "The Role of Media in the Development of Chinese Minority Nationalities"
Chen Min: "Number ó Another Significant Medium of Culture"

Tuesday, MAY 12, 1998

8:30-9:30 Featured Speakers
Chair: Li Li

Jia Yuxin: "Chinese Mind and Culture as Extensions of the Chinese Written Character: The Effect of Chinese Characters"
Edward A. Jones: " The Intelligent Planet Project"

9:30-10:00 Paper Presentations (Two Sessions)

Session One
Chair: Francesco Guardiani

Wang Guizhi: "Chinese Calligraphy as Figure and Ground"
Peng Zhenchuan, Sun Benqing: "Features of Chinese Characters"
Feature Relativity: "Writing System and Culture"

Session Two
Chair: Serajul I. Bhuiyan

Kong Ying: "The Effects of Electronic Media in Advertising"
Liu Kedong: "Book or Film or Both: A Comparative Study of Electronic Media and Print Media"

10:00-10:15 Coffee Break

10:15-11:45 Special Session:
CITY TV and Canadian TV

Eric McLuhan: "Asia-Pacific Advertising " (video and talk)
Liss Jeffrey: "TV Presentation and Talk"

11:45-1:30 Lunch

1:30-3:00 Continuation of CITY TV and Canadian TV

3:00-3:15 Coffee Break

3:15-4:15 Meeting of Members of McLuhan Program International

Wednesday, MAY 13

8:30-11:45 Special Session
Machine Translation [MT], Computer-Aided Teaching, etc.

Papers Presented by Zhao Tiejun, Yang Muyun, Ji Xuesong, Wang Yujia, Yang Tongfu
Zhao Tiejun: "Introduction to MT Systems of HIT's MT Lab"
Zhao Tiejun, Yang Muyun: "Understanding MT"
Ji Xuesong: "Convention-Based theory and Strategy vis-ý-vis MT"

Demonstration of Machine Translation

Computer-Aided Teaching of English

Free Discussion

11:45-12:45 Lunch

1:00-5:00 Tour to Sun Island

Thursday, MAY 13

8:30-9:30 Key Featured Speaker
Chair: Liss Jeffrey

Serajul I. Bhuiyan: "New Media Technology: What is its Impact? And Where Will It End?"

9:30-10:15 Closing Remarks

Jia Yuxin
Derrick de Kerckhove
Eric McLuhan
Liu Jiaqi, Vice-President of HIT

11:30 or later Banquet